A small group for a small group - Cervietti family for clientele.
The exhibit "Quali Cose Siamo" at the Triennale Design Museum is the latest installation conceived by Alessandro Mendini, which exhibits over 800 objects. One of the first objects on display, when initially entering the gallery, is a plaster reproduction Michelanglo's David. Placed close to it was this discription:
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"The Cervietti family's marble statue factory has been operating in Pietrasanta since 1962...This plaster David was executed from real life on the basis of techniques of extremely precise measurements: it is 4.10 m in height (5.17 with the base). From this, five copies have been produced in statue-quality marble from Carrara (like the original), fabricated on order. A marble David costs around 200,000 euros. Michelangelo sculpted his David in Florence, at the age of 26, in about 3 years."
This is a great example of a small group working for a small group...the Cervietti family working for a very specific, niche clientele to produce and sell marble replicas of Michelangelo's David. This is furthermore a testiment to Michelangelo and his original masterpiece; it is so widely-recognized that in the 21st century percise marble reproductions of the statue are still being requested.
